Chris Becker, a 30-year marketing and advertising veteran will focus on brand positioning. Becker has experience on the client and agency side of advertising with brands such as Kraft, Texaco, Taco Bell, Charles Schwab and IBM.
Becker currently works at the company he founded, Grey Hair Marketing Consulting, where the clientele varies from Meijer to Monty’s Plant Food Company and more. In Becker’s opinion the grey hair concept works in his favor.
“It pays to have grey hair in the room to help navigate the ins and outs of business,” said Becker.
He will share that humor and the balance of both worlds, which will make for an interesting presentation. Not only does he know how to convey topics from an agency’s point of view, but he can explain the concerns and thoughts that clients may have as well.