Aug 30, 2013

Facebook Updates Page Terms to Allow Self-administered Promotions

It’s very common for Facebook to make updates and big changes. So it was no surprise when we found out that businesses can now run promotions directly on their Facebook pages. No third party apps, no legal issues, just good old-fashioned “likes” for rewards contests. This presents a fantastic opportunity for small-medium size businesses that want to better engage with their audiences through their Facebook page.

Now, we all know companies were doing this prior to the announcement and didn't comply with the 3rd party rule. They were also taking the risk of having their page shutdown completely. As of August 27th, it’s safe to say they are all compliant!

Now, business pages can run promotions (contests, sweepstakes, competitions or drawings) on their Facebook wall and/or through a third party app.

The new terms consist of the following:

  • Collect entries by users posting on the brands wall
  • Collect entries by users commenting or liking a post
  • Collect entries by having users send a personal message
  • Collect votes via likes (new fans, post likes) 

This all seems too good to be true, so there is one thing to remember. Businesses cannot ask fans to tag themselves in a photo in order to be considered for a promotion. Facebook wants photo tagging to be used when the actual person is in the photo. Overall, this is great news for increasing fan engagement and brand awareness. We can’t wait to start seeing big results from the new compliant terms.

See the official announcement here:

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