Jun 29, 2012

iFood for Thought

Smart phones, social media, e-mail, text messaging, and instant messenger—how do these affect us? Is society becoming less personable as the growth of communication technology progressively skyrockets? Technology has its benefits, the main ones being convenience and efficiency; nonetheless, it possesses the potential for miscommunication, misunderstanding, and stress of waiting for responses in a world of instant gratification. There is no doubt we live in a world infiltrated with technology, but it is important to maintain a balance between juggling various technological platforms and traditional communication methods.


As a full-service interactive marketing agency, we pride ourselves in staying ahead of the newest “techy stuff” but also value face-to-face communication both internally with staff members and externally with clients. Recently, an internal committee was established at LEAP to find better ways to improve our communication as a team. In the first meeting, we discussed the strengths and weaknesses of our internal communication. While both our internal chat system and email work great when working on projects or accounts, it is not always the best way to communicate in every case. The committee agreed that everyone should make more of an effort to talk to co-workers face-to-face to explain emails or talk personally. Since I’m new here, talking face-to-face makes issues and tasks more clear and I feel I get better feedback on what I’m working on. I hope I can help contribute to more personally communication during my time at LEAP.

In addition to face-to-face encounters within the agency, LEAP definitely encourages and facilitates good chemistry externally with their clients. We make our best effort to meet with our clients face to face as much as possible. Whether it’s a fun social outing or meeting for business - we do our best to make that personal connection. These meetings lend clients and LEAP staff opportunities to ask questions and problem-solve as necessary. LEAP does a great job at fostering strong relationships with our clients and hope to continue to grow as an agency as well. Strong relationships are integral for any marketing agency and the best way to enforce them is with solid communication, face-to-face or digital. 


[Contributed by Mandy Brown, Client Development Intern]