The Millennial Issue
Millennials are a "thing." And it's our job to market to them.

The Millennial Issue

Fall 2017

LEAP Panel: Millennials Tell Us How They Consume Media

by: Dr. Timothy Sauer
LEAP Panel partnered with Odyssey to survey over 300 Millennials. For this research, we wanted an honest representation of ads Millennials engage with most, and how they engage with both traditional and nuanced advertising.