The Consumer Journey
From first hearing about a company to becoming a loyal customer, we'll walk you through how to market to your consumers through every stage of the consumer journey.

The Consumer Journey

Winter 2018

R.A.C.E. Metrics

by: Dr. Timothy Sauer
To ensure you're following each step of the R.A.C.E. model, we've combined each metric to measure your success.

RACE Metrics