The Consumer Journey
Description:
From first hearing about a company to becoming a loyal customer, we'll walk you through how to market to your consumers through every stage of the consumer journey.

The Consumer Journey

Winter 2018

Geo-Notifications: Convenient or Creepy

by: Ryan Smith

Geo-Notifications
There’s no right answer. Depending on the situation, the target, location, hell even the mood of the person that’s getting the notification, seeing Maps pop up with your current location could be either convenient to your travels and errands, or seemingly stalk you.

Consumers are absolutely flooded with notifications on their mobile devices. If you leave your phone for 20+ minutes, it’s likely you have to scroll down your lockscreen to see everything you missed.

Now we have smart watches added to the mix, which means we have one more device to buzz and inform us someone wants our attention.

So, how do brands factor into this phenomenon?

Marketers have the ability to slide into consumer’s notifications in a few different ways, but the key is understanding your audience before ever deploying this tactic. Follow these key best practices before diving into geo-fence notifications:

Segment Heavily

Some demographics hate notifications, and others can tolerate the constant “ding!: Make sure you are segmenting based on actual data.

Add Value

If your notification doesn’t provide the user a discount or premium value of some kind, then don’t waste your dollars.

Copywriting is Key

Be pleasant. Be positive. Be helpful. Be personal.