The Consumer Journey
Description:
From first hearing about a company to becoming a loyal customer, we'll walk you through how to market to your consumers through every stage of the consumer journey.

The Consumer Journey

Winter 2018

The Right Video to Entice a Purchase

by: Kyle Ebersole

Right-Video-to-Entice
Any campaign is all about getting the consumers attention. Often, I find clients try pack as much information as they can into a 2-minute video. So much information, they lose site of the sell. 

  1. Attention-Grabbing Ad

    Start by reaching people with a quick, attention-grabbing ad. This can be anywhere from five to 30 seconds, but its sole purpose is to stop someone from scrolling. Don't bother with the details, keep it simple and make it fun.

  2. Animations

    Once you have their attention, you create an explainer video/animation. This is where you throw in all information, statistics and facts. The consumer should gain a solid understanding of what your selling and how it works.

  3. Social Videos


    You may not have the budget to do multiple videos. Just grab the viewer’s attention. Leave the details for the website. You can engage potential customers with video testimonials from your clients or consumers. By showing an on-camera reviews, it allows people to relate and understand why he or she would also need to make this purchase. You don’t have clients or customers yet? Not a problem. Do it from your perspective and give viewers a reason to support your business.

LEAP Frame has completed all these videos, and more. In addition to attention-grabbing, animations and social, we also recommend brand documentaries, commercials, explainer videos, and many more. The type of video you choose should mirror other videos your target audience is already watching. From there, leave it to us to capture what people want to know about your brand or product.