May 08, 2006

Traditional Advertising Often Falls Short

OK folks - I have been saying it for a long time but here goes again. If your marketing efforts do not include new media - you are missing a huge part of the population! The demo you are missing has money to spend and they make decisions about spending that money on the internet.

This group gets their news online, pays their bills online, books flights and hotels online, even buys cars online. This group is becoming larger by the day and traditional advertising efforts do not reach these folks. How do I know... I am one of these people. I am married with 4 wonderful children, and I cannot tell you the last time I responded to a traditional message. I don't have time for it. I want my message to meet me when I have the time to see it and have the means to purchase it!

The Internet has turned interruption marketing on its ear. Marketing to a person who is asking for my message is extremely powerful. Gone are the days of guessing on ad copy. Gone are the days of waiting months for data. Gone are the days... well, you get it.

Over the days to come, I will do my best to convince you that New Media must be a part of your new marketing eco-system. Your business must adapt to the changes taking place in the ad world. I hope you come along for the ride!

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