At its heart, a search engine is just a vehicle to connect people with information. But over the years optimizers (SEO professionals) have figured out how to game search engines. Their goal was to rank first and not let Google or Bing by influencing certain factors. Search engines have long looked for reliable sources of information, sources that are very hard to influence, so it comes as no surprise that Google would index large influential Twitter accounts at a higher rate than other accounts on the social media platform. Large audiences imply trust, which is why a Twitter account with over 5 million followers has a 50% index rate on Google. Learn about Stone Temple’s research and why even small accounts matter, just not as much when it comes to becoming directly indexed on Google.
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