LEAP has partnered with Insight Digital Media Advertising to develop the Power of Cable website (www.powerofcable.com).
The website is designed as a resource for advertisers to understand and
take advantage of the inherent influence in cable television
Power of Cable's new website features a plethora of valuable information, ranging
from regional demographic data to commercial production to career
opportunities with InsightMedia Advertising.
"This is an educational resource for our current clients and future
customers, said Heather Lundbom, Research Analyst for Insight. By
giving advertisers access to vital information about cable advertising
they will be better informed on the options available through cable
advertising, including special events, promotions and the ability to
find co-operative advertising dollars. They will be able to make more
powerful media buys and gain a strategic competitive advantage."
B. Todd Bright, Vice President of Marketing for LEAP
Interactive, had this to say about the Power of Cable website. "The
site is a point of pride with Team LEAP. As a marketer, I am always trying to work with organizations in purchasing media. The No. 1 compliant I have is that not enough critical information is
available via the web. The Power of Cable website transcends this
challenge and gives media buyers exactly the information they need to
put together a media plan and to make a buying decision."
InsightMedia Advertising is a first-tier cable provider, offering
local advertising opportunities on nearly 40 cable networks throughout
the Louisville, Lexington, Northern Kentucky and Bowling Green Areas.
LEAP is an interactive agency headquartered in
Louisville Kentucky, providing dynamic digital media including websites
and CD/DVD presentations, intranet/extranets, streaming media and
online marketing for a diversity of businesses and community icons
including Kentucky Farm Bureau, Brown-Forman and the Louisville
LEAP is a digital agency
with an integrated philosophy at its core. LEAP delivers integrated
experiences that connect on brand promise and achieves true integration
by ensuring brands become a seamless part of the consumer lifestyle,
not an interruptive one. LEAP has developed a depth of expertise in the
consumer product and retail, financial services, food and beverage,
healthcare, business-to-business, and fashion and entertainment markets.
LEAP has offices in Louisville and Cincinnati. Find out more at www.leapagency.com.