Alex's Lemonade Stand has chosen LEAP to be its
interactive agency of record. LEAP will be responsible
for the execution of all web marketing for the Philadelphia-based
A website, first on the list of projects, will be
completed in early July. LEAP's marketing initiatives
will help Alex's Lemonade Stand achieve its goal of reaching $5 million
for pediatric cancer research in 2005.
"We are excited to have the opportunity to offer our services to an
organization of such a worthy cause. Alex Scott's dream to help others
and her determination to fight her own battle with cancer was and is
inspiring," said Bill Bright, LEAP vice president of marketing. "I'm glad LEAP can be a part of that."
Alex's Lemonade Stand began in July of 2000 when 4-year-old, Alex
Scott, who had been diagnosed with cancer shortly after her first
birthday, opened her first lemonade stand in order to raise money for
childhood cancer research.
In August of 2004, Alex passed away. But Alex's Lemonade Stand remains active and resolute to see Alex's
vision through. The organization continues to raise funds and encourage
and educate others to raise money for childhood cancer by holding their
own lemonade stands. Several businesses have taken notice of the
Corporate sponsors include: Volvo of North America, Country Time
Lemonade, Jelly Belly, and Whole Foods. For more information about
Alex's Lemonade Stand, visit the current site.
LEAP is a full-service interactive agency that
offers e-retailing, websites, e-promotions, hosting, web applications,
permission email, rich media, commercial connectivity and search
engine marketing services. The company services clients in 28 states. Some of these clients include: Louisville Orchestra, Fund for
the Arts, the University of Louisville and Thomas Industries. LEAP
Interactive also services Fortune 500 clients like Yum! International,
Brown-Forman, Tommy Hilfiger and Aleris.
For more information about
LEAP, visit www.leapagency.com.