Feb 07, 2006

LEAP Expands New Media Services

by: lfi in News

In a continuous effort to serve its clients, LEAP will be expanding interactive marketing services in its New Media division.

Expansion in this area is a no-brainer for LEAP. Search engine marketing and email marketing/permission marketing have become necessary components for the sustained development and financial success of client products.

The advertising market itself necessitates such growth. Last year, for the first time, five percent of the total amount spent on traditional advertising was spent advertising online.

Google, Yahoo! and MSN search engines run more ads every 30 minutes than all radio and TV networks combined. Advertisers in the United States and Canada spent $5.8 billion in 2005 — 44 percent more than in 2004, according to the Search Engine Marketing Professional Organization. The nonprofit organization said it expects that spending on search engine marketing will reach $11 billion by 2010.

Search engine marketing services under the broad category of new media are expanding to include traffic and lead generation, e-commerce engine optimization, pay-per-click and -call campaigns, affiliate network development, local (city, state) search marketing programs, online news release management, online promotions and contents, blog/forum or "word of mouth marketing" campaigns, and online media buying, management, and optimization.

As part of this service, LEAP will offer clients local (city, state) targeting campaigns that allow for geographic targeting of search results. This has been especially popular for clients looking to expand into new markets and is the perfect compliment to other marketing endeavors that are targeting specific cities, counties, states or countries.

The second prong of the expansion involves email marketing. Using Inbox Direct™, LEAP's world-class permission marketing platform, businesses can create and send attractive, effective HTML-based emails. This powerful database-driven tool allows businesses to communicate directly to millions of clients and prospects in a one-to-one manner.

Inbox Direct™ ensures that these emails will not be relegated to a particular client or business spam folder, because they come from white-listed servers that are compliant under the federal government's guidelines spelled out in the CAN-SPAM Act of 2003.

LEAP specialists Ryan DeShazer, a certified Google Advertising Professional and Yahoo! Search Marketing Ambassador, and Christopher Roth, who oversees permission marketing operations, are planning a series of online training seminars to discuss these powerful New Media opportunities.

About LEAP

LEAP is a full-service interactive agency that offers interactive brand strategy, creative services, new media services, web-software services, intelligence services, and outsourced site management. The company serves clients in 28 states, including: Tommy Hilfiger, Brown-Forman, Comcast Cable, MeadWestvaco, National Public Radio, Pizza Hut, KFC, Aleris and YUM! Brands International.