Feb 15, 2006

InsightBusiness Hires LEAP for Creative and New Media Services

by: lfi in News

Marketing Kentucky's leading provider of voice, data and hosting services in a bold, effective manner is tough task.

But LEAP is up to the challenge.

InsightBusiness has selected LEAP to design its website and provide New Media Services for InsightBusiness.com.

LEAP has designed a site that will serve as the primary marketing property for InsightBusiness, further enhancing the company's mission to provide the most up-to-date data, video and hosting services to small, medium and enterprise-level companies in Kentucky, Indiana, and Illinois.

LEAP's bold New Media Services package encompasses paid media marketing, organic search engine optimization, online promotions and permission-based, or email, marketing.

While organic search optimization is an ongoing process, LEAP laid a sturdy foundation by applying sound design principals to make the InsightBusiness website attractive to Google, Yahoo!, MSN, Ask, as well as other major search engines.

The website will allow business customers to view details on all InsightBusiness products and compare each product set at the touch of a button.

"InsightBusiness understands the need for an integrated marketing approach," Daniel Knapp, President of LEAP. "Our job is to take the many pieces of New Media and employ them for InsightBusiness in a targeted, powerful online tool."

About InsightBusiness

InsightBusiness services growing communities throughout Kentucky, Indiana and Illinois. The organization operates out of 14 major hubs in larger cities such as Louisville, Ky., Bloomington, Ill., and Champaign, Ill., offering data, video and hosting services.

About LEAP

LEAP is a full-service interactive agency that offers Interactive brand strategy, creative services, new media services, web-software services, intelligence services, and outsourced site management. The company serves clients in 28 states, including: Tommy Hilfiger, Brown-Forman, Comcast Cable, MeadWestvaco, National Public Radio, Pizza Hut, KFC, Aleris and YUM! Brands International.