Marketing Kentucky's leading
provider of voice, data and hosting services in a bold, effective manner
is tough task.
But LEAP is up to the challenge.
InsightBusiness has selected LEAP to design its
website and provide New Media Services for InsightBusiness.com.
LEAP has designed a site that will serve as the primary marketing
property for InsightBusiness, further enhancing the company's mission
to provide the most up-to-date data, video and hosting services to
small, medium and enterprise-level companies in Kentucky, Indiana, and
LEAP's bold New Media Services package encompasses
paid media marketing, organic search engine optimization, online
promotions and permission-based, or email, marketing.
While organic search optimization is an ongoing process, LEAP
laid a sturdy foundation by applying sound design principals to make the
InsightBusiness website attractive to Google, Yahoo!, MSN, Ask, as well
as other major search engines.
The website will allow business customers to view details on all
InsightBusiness products and compare each product set at the touch of a
"InsightBusiness understands the need for an integrated marketing
approach," Daniel Knapp, President of LEAP. "Our job is
to take the many pieces of New Media and employ them for InsightBusiness
in a targeted, powerful online tool."
InsightBusiness services growing communities throughout Kentucky,
Indiana and Illinois. The organization operates out of 14 major hubs in
larger cities such as Louisville, Ky., Bloomington, Ill., and Champaign,
Ill., offering data, video and hosting services.
LEAP is a full-service interactive agency that offers
Interactive brand strategy, creative services, new media services, web-software services, intelligence services, and outsourced site management. The company serves clients in 28 states, including: Tommy
Hilfiger, Brown-Forman, Comcast Cable, MeadWestvaco, National Public
Radio, Pizza Hut, KFC, Aleris and YUM! Brands International.