Dilbert, eat your heart out.
Louisville native Ben
Woods is the newest face in what can only be described as workplace
fiction, thanks to the release of his new book, "The Developers." The former sports journalist turned humor columnist and web developer
could be adding the phrase "acclaimed author" to his resume before too
Since the release of his first book, The Developers, Woods, 29, a
graduate of Purdue University, has appeared on WHAS Radio and TV, and at
Carmichael's bookstore for four straight weekends. A book signing is
scheduled for March 11 at A Reader's Corner Bookstore on Breckenridge
Written over a period of three years, the book tells the story of
Matt Severnson, who has assembled a team of hard-working, quasi-geeks to
build a revolutionary website for a northern Michigan ity.
The system becomes a big hit despite group members' idiosyncratic
traits. Fast food addiction and heated bingo competition distract the
Here at LEAP — where Woods works today — we would like to say
we're the first to shout from the rooftops about his tome of tech-humor
But we're not. Read below:
"With the recent Internet chatter that has been surfacing about
larger, more powerful Internet companies, the book's message appears to
be eerily relevant. This is a must for anyone who really dug 1984 or
Brave New World but also likes to surf the net from time to time,
preferably with the idea in the back of your head that Big Brother could
- Katie Richardson, Buzz Magazine, Champaign, Ill.
"The Developers is a startlingly original and somewhat curious debut
novel. The earnestness of the writer, the diversity of the characters,
the originality of the presentation and the clarity and understatement
of the prose combine to make it one of the most surprising releases of
2005. Woods' first book gives reason to expect some kind of masterpiece
somewhere down the road."
- Paul Kopasz, Louisville Eccentric Observer
" ... a novel about a little bit of everything - in the mode of
Seinfeld, with a helping of Dilbert on the side."
- Rebecca Coudret, Evansville Courier & Press
"The Developers is a frank and honest, and truly humorous window into
the creative economy. The characters we meet in Woods' novel are the
prototypes for the engines of our future. Whether it is the author's
imagination or reality, I'm sold. These are people I'd like to know. Or
at least people I'd like to have working for me."
- Randy Smith, Destinations Bookstore, New Albany, Ind.
"Thank you for your kind words and sense of humor. You are a gifted
- Richard Simmons, Hollywood, Calif.
For more information, visit Ben Woods.com and The Developers'
LEAP is a full-service interactive agency that offers
Interactive Brand Strategy, Creative Services, New Media Services,
Web-Software Services, Intelligence Services, and Outsourced Site
Management. The company serves clients in 28 states, including: Tommy
Hilfiger, Brown-Forman, Comcast Cable, MeadWestvaco, National Public
Radio, Pizza Hut, KFC, Aleris and YUM! Brands International.