Apr 03, 2006

Republic Bank & Trust Co. Hires LEAP for New Media Services

by: lfi in News

Where does the largest locally owned bank go when it needs topnotch new media services?

Another locally owned business, of course.

LEAP has been hired by Republic Bank & Trust Co. to provide new media services for several of the bank's Internet properties.

Services will include permission marketing, paid search marketing, press release optimization and organic optimization, LEAP's areas of expertise.

LEAP has designed and currently maintains websites promoting new and innovative consumer banking products and services, among them, offering alternative banking solutions to those denied service in the past.

Through an integrated marketing approach, LEAP serves in an online client acquisition role. Platforms across the most popular search engines will be used for paid search-engine marketing, including Google, Yahoo!, MSN and AOL. Organic optimization for these engines is being performed as well.

LEAP's permission marketing system will allow Republic Bank to remain in contact with more than 34,000 clients through a weekly HTML Newsletter. This newsletter will allow the bank to keep clients informed on new services and specials while keeping the bank compliant with the Can-Spam Act of 2003.

About Republic Bank

With assets of $2.6 billion, Republic Bank & Trust Company is now the largest, locally owned bank, headquartered in Louisville, Kentucky. Yet it is very much aware that our success is based on serving each person as if he or she were our only client. Our size enables us to offer a wide range of financial services including Internet products on this website for personal and commercial clients.

About LEAP

LEAP is a full-service interactive agency that offers Interactive Brand Strategy, Creative Services, New Media Services, Web Software Services, Intelligence Services and Outsourced Site Management. The company serves clients in 28 states, including: Tommy Hilfiger, Brown-Forman, Comcast Cable, MeadWestvaco, National Public Radio, Pizza Hut, KFC, Aleris and YUM! Brands International.