Where does the largest locally
owned bank go when it needs topnotch new media services?
Another locally owned business, of course.
LEAP has been hired by Republic Bank & Trust Co.
to provide new media services for several of the bank's Internet
Services will include permission marketing, paid search marketing,
press release optimization and organic optimization, LEAP's areas of
LEAP has designed and currently maintains websites
promoting new and innovative consumer banking products and services,
among them, offering alternative banking solutions to those denied
service in the past.
Through an integrated marketing approach, LEAP serves in an
online client acquisition role. Platforms across the most popular search
engines will be used for paid search-engine marketing, including
Google, Yahoo!, MSN and AOL. Organic optimization for these engines is
being performed as well.
LEAP's permission marketing system will allow Republic Bank to
remain in contact with more than 34,000 clients through a weekly HTML
Newsletter. This newsletter will allow the bank to keep clients informed
on new services and specials while keeping the bank compliant with the
Can-Spam Act of 2003.
About Republic Bank
With assets of $2.6 billion, Republic Bank & Trust Company is now
the largest, locally owned bank, headquartered in Louisville, Kentucky.
Yet it is very much aware that our success is based on serving each
person as if he or she were our only client. Our size enables us to
offer a wide range of financial services including Internet products on
this website for personal and commercial clients.
LEAP is a full-service interactive agency that offers
Interactive Brand Strategy, Creative Services, New Media Services, Web
Software Services, Intelligence Services and Outsourced Site Management.
The company serves clients in 28 states, including: Tommy Hilfiger,
Brown-Forman, Comcast Cable, MeadWestvaco, National Public Radio, Pizza
Hut, KFC, Aleris and YUM! Brands International.