Apr 13, 2006

LEAP Wins ADDY for Tommy Hilfiger New Media Campaign

by: lfi in News

LEAP has earned an American Advertising Federation Award for clothing giant Tommy Hilfiger.

The ADDY Awards were officially conferred on March 3, 2006 at the American Advertising Federation's local gala in Louisville, Kentucky.

LEAP's team of accomplished programmers and designers spent months brainstorming, developing concepts and checking out competitors to build an interactive e-greeting campaign for Tommy's spring intimates collection for women.

Jeremy Williams, LEAP's Director of Creative Services, said that a key component of the Flash-based website is its mix-and-match system. It allows customers to select and coordinate different designs, then print out a list of stores where they can purchase the clothing.

The campaign launched last May and appeared on Tommy Hilfiger homepage for six-weeks during the launch of the spring line. The electronic greeting was sent to 600,000 consumers inviting them to view the clothing, forward to a friend, and locate retail outlets.

"As a well known, global brand, Tommy Hilfiger expects a high-level of creativity, thorough research, and powerful visual impact and appeal." Williams said. "It's rewarding and exciting to see our work recognized at this level."

LEAP co-founder and Creative Director Alan Gilleo described the Tommy project as an ambitious one. "Tommy is image-conscious," he said. "Their clothing lines have themes, drive perceptions and establish trends. They evoke emotion and provide a visualization of the brand perception that Tommy has worked to establish."

Tommy Hilfiger Corporation, through its subsidiaries and designs, markets men's and women's sportswear, jeans wear and children's wear under the Tommy Hilfiger trademarks.

Through a range of strategic licensing agreements, the company also offers a broad array of related apparel, accessories, footwear, fragrance and home furnishings. The company's products can be found in leading department and specialty stores throughout the United States, Canada, Europe, Mexico, Central and South America, Japan, Hong Kong and other countries in the Far East, as well as Tommy Hilfiger's own network of specialty and outlet stores in the United States, Canada and Europe.

In addition to its award-winning Tommy campaign, LEAP won another ADDY Award this year for Pepe Lopez, a Brown-Forman product. LEAP spiced up the Pepe brand's online presence, offering web visitors product information and mouth-watering food and drink recipes for hosting the perfect party.

About LEAP

LEAP Interactive is a full-service interactive agency that offers interactive brand strategy, creative services, new media services, web-software services, intelligence services, and outsourced site management. The company serves clients in 28 states, including: Comcast Cable, MeadWestvaco, National Public Radio, Pizza Hut, KFC, Aleris and YUM! Brands International.