Columbia College Chicago needed some small screen expertise to promote their small screen film festival. They called on LEAP for help.
Columbia College Chicago has hired LEAP to design
rich media banners and purchase media ad space for a campaign to
promote the Third Screen Film Festival online. The banners will
run on several of the top film websites including RottenTomatoes.com,
indieWire.com and FilmThreat.com. The festival website can be viewed at
This is the first film festival of its kind, featuring short films to be viewed on mobile devices.
LEAP President Daniel Knapp is thrilled to be involved in this
venture. "Cultivating creativity is extremely fulfilling, and we are
excited to be a part of this festival," said Knapp. "Taking on cutting
edge technology is something we know a lot about. It is a perfect fit
The rich-media promotion is advertising not only the call for
entries, but the opportunity to vote for your favorite film. Voting
will be available through the website or your compatible mobile device.
The films can be viewed on Nano on MobiTV.
LEAP is a full-service interactive agency that
offers Interactive Brand Strategy, Interactive Marketing, New Media
& Promotion, Online Client Acquisition, Creative Services, Web
Technology Services, Account & Project Management, Measurement
& Intelligence, and Outsourced Site Management. The Company
services clients in twenty-eight states.
Some clients include The Louisville Orchestra, Fund for the Arts,
the University of Louisville, and Wyatt, Tarrant & Combs, LLP.
LEAP has also worked for Fortune 500 clients including
Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands
International, Brown-Forman, and Aleris
About Columbia College
With more than 120 academic programs and nearly 11,000 students,
Columbia College Chicago is the largest and most diverse private arts
and media college in the nation. Because of its size, Columbia can
offer an unparalleled array of courses with exceptional technological
resources in the heart of one of America's greatest cities.
About the Third Screen Film Festival
The Third Screen Film Festival (TSFF) aims to be the definitive cell phone film festival. Based at the 100 year old Radford Lot
in Hollywood, home of thousands of successful movies and television
series, the TSFF perfectly matches the distribution skills of North
America's largest film shorts company, Nano TV, with the country's largest Media Arts School, Columbia College Chicago,
and a tremendous Hollywood presence to create the biggest, most high
profile, most accessible film festival ever created for the Third