Jun 07, 2006

Columbia College Hires LEAP To Promote Third Screen Film Festival

by: lfi in News

Columbia College Chicago needed some small screen expertise to promote their small screen film festival. They called on LEAP for help.

Columbia College Chicago has hired LEAP to design rich media banners and purchase media ad space for a campaign to promote the Third Screen Film Festival online. The banners will run on several of the top film websites including RottenTomatoes.com, indieWire.com and FilmThreat.com. The festival website can be viewed at www.thirdscreenfilmfestival.com.

This is the first film festival of its kind, featuring short films to be viewed on mobile devices.

LEAP President Daniel Knapp is thrilled to be involved in this venture. "Cultivating creativity is extremely fulfilling, and we are excited to be a part of this festival," said Knapp. "Taking on cutting edge technology is something we know a lot about. It is a perfect fit for us!"

The rich-media promotion is advertising not only the call for entries, but the opportunity to vote for your favorite film. Voting will be available through the website or your compatible mobile device. The films can be viewed on Nano on MobiTV.

About LEAP

LEAP is a full-service interactive agency that offers Interactive Brand Strategy, Interactive Marketing, New Media & Promotion, Online Client Acquisition, Creative Services, Web Technology Services, Account & Project Management, Measurement & Intelligence, and Outsourced Site Management. The Company services clients in twenty-eight states.

Some clients include The Louisville Orchestra, Fund for the Arts, the University of Louisville, and Wyatt, Tarrant & Combs, LLP. LEAP has also worked for Fortune 500 clients including Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands International, Brown-Forman, and Aleris

About Columbia College

With more than 120 academic programs and nearly 11,000 students, Columbia College Chicago is the largest and most diverse private arts and media college in the nation. Because of its size, Columbia can offer an unparalleled array of courses with exceptional technological resources in the heart of one of America's greatest cities.

About the Third Screen Film Festival

The Third Screen Film Festival (TSFF) aims to be the definitive cell phone film festival. Based at the 100 year old Radford Lot in Hollywood, home of thousands of successful movies and television series, the TSFF perfectly matches the distribution skills of North America's largest film shorts company, Nano TV, with the country's largest Media Arts School, Columbia College Chicago, and a tremendous Hollywood presence to create the biggest, most high profile, most accessible film festival ever created for the Third Screen.