Ware, Inc. has hired award-winning
LEAP to use its proven expertise to redesign and market
their website. Ware, Inc., a Louisville-based company which represents
quality manufacturers of boilers, chillers, valves and valve repair,
has requested marketing services to include aggressive and concurrent paid media, search engine optimization (SEO) and direct email
One major focus of the redesign is improving site navigation for
consumers, avoiding prospective buyers clicking offsite in frustration
when they cannot quickly find what they want. Direct email marketing
will keep prospective and existing customers up-to-date on new products
and services, upgrades and warranty information. Using continuous
keyword optimization, research and management, LEAP will provide
consistent, excellent visibility for Ware in the constantly changing
"Our goal is to streamline navigation, making the buying process
as seamless as possible," said Daniel Knapp, LEAP President. "Once the
site is designed to maximize ROI, we will begin aggressive campaigns to
bring buyers to the store."
The new website is scheduled for launch in late November.
LEAP is a full-service interactive agency that
offers interactive brand strategy, interactive marketing, new media
& promotion, online client acquisition, creative services, web technology services, account & project management, measurement
& intelligence, and outsourced site management.
The company services clients in 28 states. Some
clients include The Louisville Orchestra, Fund for the Arts, the
University of Louisville and Wyatt, Tarrant & Combs, LLP. LEAP also provides services to Fortune 500 clients including
Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands
International, Brown-Forman and Aleris
About Ware, Inc.
Ware started in 1952 as Ivan Ware & Son, a residential HVAC
company. Its founder, Ivan Ware, was a former oil burner serviceman for
a local oil company. Under his leadership, the company expanded in 1971
to include a boiler rental business, becoming the first company in the
area to provide handling, supervising, installation, start-up and
operational services at the customer's option. By 1973 the company was
the largest of its kind in the Louisville area.