Dec 20, 2006

Financial IT Firm to Raise Bottom Line with New Site and Online Promotion

by: lfi in News

Financial tech firm FiservCBS, Inc. is capable of processing 8 million accounts per hour and has over 17,000 clients in 66 countries worldwide. They turned to LEAP to manage the job of giving their corporate website both a major overhaul and an interactive marketing campaign to promote the new site.

The first element of the interactive rebrand is a complete redesign of Fiserv's corporate site. The redesign will be complex, requiring multi-language support for eight regional sub sites which each have their own unique content and functionality. Because Fiserv is in the financial industry, security and accessibility standards for the project will also be especially high.

Concurrently, the company will begin a permission-based email marketing program using LEAP's InboxDirect system. Combined with the performance of search engine optimization and web analytics on their new site, this campaign will raise visibility for Fiserv's brand and build loyalty among existing clients.

When asked about the project, LEAP President Daniel Knapp said "Fiserv's service oriented architecture shows they understand the importance of scalable, effective solutions combined with an emphasis on service and the user-experience. We're applying the same values and principles they promote in their financial solutions to their online presence. It's a perfect fit."

About Fiserv, Inc.

Fiserv, Inc. (Nasdaq: FISV), a Fortune 500 company, provides information management systems and services to the financial and health benefits industries. Leading services include transaction processing, outsourcing, business process outsourcing, software and systems solutions. The company serves more than 17,000 clients worldwide and is the leading provider of core processing solutions for U.S. banks, credit unions and thrifts.

About LEAP

LEAP is a full-service interactive agency, offering interactive productions including strategy, creative, web-software services and interactive marketing including PPC management, SEO, promotions, blog management, viral and social media marketing.

Clients include Tommy Hilfiger, National Public Radio, YUM! Brands International, Brown-Forman, Aleris, Jacuzzi, Insight and Fiserv.