Dec 22, 2006

LEAP Receives ClickTracks Certification, Increasing Search Dominance

by: lfi in News

Louisville-based interactive agency LEAP is making a strategic push to further develop their expertise in search engine marketing. Already having certified three of only 233 Google Adwords qualified advertising professionals in the United States, as well as four Yahoo! Search Marketing Ambassadors, the LEAP interactive marketing team has recently completed certification in another leading analytics software: ClickTracks.

ClickTracks is rapidly gaining recognition in search engine marketing circles for their award-winning web site analysis tools. ClickTracks won the 2006 InfoWorld Test Center's top rating for web analytics software. They're also the winners of the 2005 ClickZ Marketing Excellence Award for best analytics tool.

The interactive marketing team, including Director of Interactive Marketing Mike Wunsch and Ryan DeShazer, received their credentials as ClickTracks Analytics Certified Professionals this month, solidifying LEAP as a leader in Search Engine Marketing for the Midwest and mid-South regions.

"LEAP has always been recognized for our creative work, and that will never change. However, the importance of 'second generation' interactive development, the process of promoting those creative designs, can't be overlooked as part of the total interactive brand strategy," says LEAP President and CEO, Daniel Knapp. "As a full-service interactive agency, it's our responsibility to focus on not only enhancing clients' brand with creative work, but to ensure brand visibility and market penetration. Search dominance is the means to that end."

Additionally, part of LEAP's overall plan is to offer their expertise in search engine marketing to traditional agencies in strategic partnerships.

"Search marketing is such a complex area of interactive marketing, and it changes so fast," said Wunsch. "You really need a dedicated specialist just to stay on top of it. Most traditional agencies just aren't equipped to dedicate a person, much less a department, to search marketing, despite the potential benefits. Partnering with traditional agencies to offer search marketing consulting and services is a terrific solution for both the agencies and the clients. By combining their experience with their clients' brands with our expertise in search, we can achieve amazing results."

About LEAP

LEAP is a full-service interactive agency that offers interactive brand strategy, interactive marketing, new media & promotion, online client acquisition, creative services, web technology services, account & project management, measurement & intelligence, and outsourced site management. The company services clients in 28 states.

Clients include The Louisville Orchestra, Fund for the Arts, the University of Louisville and Wyatt, Tarrant & Combs, LLP. LEAP Interactive also services Fortune 500 clients including Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands International, Brown-Forman and Aleris.