agency LEAP is making a strategic push to further
develop their expertise in search engine marketing. Already having
certified three of only 233 Google Adwords qualified advertising
professionals in the United States, as well as four Yahoo! Search
Marketing Ambassadors, the LEAP interactive marketing team has recently
completed certification in another leading analytics software:
ClickTracks is rapidly gaining recognition in search engine
marketing circles for their award-winning web site analysis tools.
ClickTracks won the 2006 InfoWorld Test Center's top rating for web analytics software. They're also the winners of the 2005 ClickZ
Marketing Excellence Award for best analytics tool.
The interactive marketing team, including Director of Interactive
Marketing Mike Wunsch and Ryan DeShazer, received their credentials as
ClickTracks Analytics Certified Professionals this month, solidifying
LEAP as a leader in Search Engine Marketing for the Midwest and
"LEAP has always been recognized for our creative work, and that
will never change. However, the importance of 'second generation'
interactive development, the process of promoting those creative
designs, can't be overlooked as part of the total interactive brand
strategy," says LEAP President and CEO, Daniel Knapp. "As a
full-service interactive agency, it's our responsibility to focus on
not only enhancing clients' brand with creative work, but to ensure
brand visibility and market penetration. Search dominance is the means
to that end."
Additionally, part of LEAP's overall plan is to offer their expertise
in search engine marketing to traditional agencies in strategic
"Search marketing is such a complex area of interactive marketing,
and it changes so fast," said Wunsch. "You really need a dedicated specialist just to stay on top of it.
Most traditional agencies just aren't equipped to dedicate a person,
much less a department, to search marketing, despite the potential
benefits. Partnering with traditional agencies to offer search
marketing consulting and services is a terrific solution for both the
agencies and the clients. By combining their experience with their
clients' brands with our expertise in search, we can achieve amazing
LEAP is a full-service interactive agency that
offers interactive brand strategy, interactive marketing, new media
& promotion, online client acquisition, creative services, web technology services, account & project management, measurement
& intelligence, and outsourced site management. The company
services clients in 28 states.
Clients include The Louisville Orchestra, Fund for the Arts, the
University of Louisville and Wyatt, Tarrant & Combs, LLP. LEAP
Interactive also services Fortune 500 clients including Tommy Hilfiger,
Mead Westveco, National Public Radio, YUM! Brands International,
Brown-Forman and Aleris.