Oct 01, 2007

Localville.com Business Directory Goes Live in Beta

by: lfi in News

The site allows users to search or browse for local businesses, and provides information including a Google map to the location. Users can save their favorite local business listings, or save searches so that they can continue looking later. The site, which was built using AJAX and ASP.NET is both secure and stable, designed to provide maximum ease of usability for searchers.

"What sets Localville apart from other business directories is that it was designed with both users and businesses in mind. We spent a lot of time and energy creating a user interface that was fun, intuitive, and offered features that will make finding local businesses an enjoyable and simple experience," said Daniel Knapp, president of LEAP Interactive, who developed the site. "We spent an equal amount of time creating a great advertising platform for businesses, with four different levels of service, the capability to upload video advertising, and a fifth level in the form of a customized plan that provides your business with exactly the listing information you need. Our goal with this beta release is to build up our database of businesses, and gather input from both users and advertisers on what we'll need to make this the best directory on the web at version 1.0."

The database of businesses is still being developed. Localville recommends that if you have a business, you register now while the competition for listings in different categories and metro areas is still relatively low. Users are also encouraged to enter listings for their favorite local businesses, getting the word out about truly great local companies.

About Localville

Localville is an online business directory created to offer the best features to both users and businesses. Saved searches, favorites, maps to the location and an easy-to-use design make Localville a great tool for users looking for local businesses. Free listings available to all businesses, and premium listings with features including better visibility, more information, and video infomercial advertising make it a great directory for businesses.

About LEAP

LEAP is a full-service interactive agency that offers Interactive Brand Strategy, Interactive Marketing, New Media & Promotion, Online Client Acquisition, Creative Services, Web Technology Services, Account & Project Management, Measurement & Intelligence, and Outsourced Site Management. The Company services clients in twenty-eight states.

Clients include The Louisville Orchestra, Fund for the Arts, the University of Louisville, and Wyatt, Tarrant & Combs, LLP. LEAP Interactive also services Fortune 500 clients including Tommy Hilfiger, Mead Westveco, National Public Radio, YUM! Brands International, Brown-Forman, and Aleris.