LEAP’s Ran Mullins, vice president of branding strategy, spoke at The Circuit's Regional Entrepreneur Forum in Louisville.
Mullins's presentation, “Developing Online Brand Communities,” focuses on the paradigm shift of the “brand audience” to the “brand community” and the role of web in the identity, interactive, public relations and advertising strategies for marketers.
LEAP is a digital agency with an integrated philosophy at its core. LEAP delivers integrated experiences that connect on brand promise and achieves true integration by ensuring brands become a seamless part of the consumer lifestyle, not an interruptive one. LEAP has developed a depth of expertise in the consumer product and retail, financial services, food and beverage, healthcare, business-to-business, and fashion and entertainment markets.
LEAP has offices in Louisville and Cincinnati. Find out more at www.leapagency.com.