Dec 17, 2007 Goes Live December 17

by: lfi in News

This holiday season, Lily of France®, a brand of Vanity Fair Brands, LP, is celebrating the individual essence of women's sex appeal by helping them find their signature sexy style with a fun interactive quiz at that lets "real" women express themselves on topics ranging from fashion and makeup to shopping and travel and gives them chances to win prizes and save money on lingerie.

Conducted in four month-long sessions between December 17, 2007 and April 16, 2008, will quiz women in a comfortable, intimate setting designed, appropriately enough, like a charming Parisian apartment by Louisville-based interactive agency LEAP. Respondents will receive lingerie tips tailored to the Sexy Style consumer profiles generated by their replies. Best of all, respondents over the age of 18 will be entered in a sweepstakes for a chance to win a Grand Prize $500 gift card and a $100 wardrobe of Lily of France® intimates, including the innovative X-Bra(TM), which allows a woman to adjust the degree of lift and cleavage enhancement provided to her individual comfort level.

Also, each respondent who passes along the quiz to five women receives a 40 percent savings coupon on Lily of France® intimates redeemable at All prizes will be awarded in each of the four quiz rounds, so women have four chances to win throughout the program.

About Lily of France

For over a century, women have turned to the Lily of France® brand for sexy, sophisticated French-inspired intimate apparel. Lily of France® offers a variety of lingerie styles ranging from subtly sexy to boldly alluring for the fashion-forward woman. Lily of France® products are available at department stores nationwide and at

About LEAP

LEAP is a full-service interactive agency, offering Interactive Productions including strategy, creative, web-software services and Interactive Marketing including PPC management, SEO, promotions, blog management, viral and social media marketing.