Mar 19, 2008

LEAP Adds Another ADDY at Louie Awards

by: lfi in News

LEAP is continuing their growing tradition of award-winning interactive work with the receipt of another Gold ADDY Award for their promotional site "Find Your Sexy Style," on behalf of Lily of France, a Vanity Fair Intimates brand.

The winning site received one of only two awards given in the Interactive category at last week's Louie Awards, held at the Mellwood Arts & Entertainment Center. The combination preview party and awards gala had been postponed due to snow from its original date of March 7, 2008. Because of the delay, the entries for the winners from the local Advertising Federation competition had already been submitted to regional competition.

"We're very proud to receive this honor," said Daniel Knapp, president of LEAP. "We believe we're doing innovative, world-class interactive work, and it's great to receive recognition from our peers for that work."

The promotional site, which features a video personality quiz and sweepstakes, will be continuing a promotional campaign through April 16, 2008.

About LEAP

LEAP is a full-service interactive agency, offering interactive productions including strategy, creative, web-software services and interactive marketing including PPC management, SEO, promotions, blog management, viral and social media marketing. Clients include Tommy Hilfiger, YUM! Brands International, Brown-Forman, Aleris, Warner Brothers, Jacuzzi and Insight Communications.