Jan 26, 2009

Graco Taps LEAP as Its Digital Media Agency

by: Emily Van Winkle in News

LEAP announced today that it has been named Graco's media agency of record. LEAP Interactive's selection by Graco, one of the world's most widely known and most trusted juvenile products companies, broadens the interactive marketing agency's media profile with the addition of this extremely popular brand.

"Our relationship with Graco gives us the chance to work with a major national brand that will have exposure throughout North America," said Daniel Knapp, CEO of LEAP. "The partnership also allows us to collaborate with the other leading agencies already working with Graco."

LEAP will be responsible for a significant online media campaign that will incorporate multiple channels. The media agency will guide the strategy, development, site placement, and tracking of Graco's online media spend, while also using a mix of blog advertisements and several 2009 sweepstakes to promote new Graco product launches.

The media plan aims to broaden Graco's online reach, increase the company's overall sales, and allow the company to expound upon its newly debuting "From the Heart" brand messaging.

"It's a great way for us to extend ourselves outside of our traditional market," Knapp continued. "We're very excited about this opportunity."

About LEAP
With offices in Louisville and Boston, LEAP is a performance-driven interactive agency that creates powerful and innovative marketing initiatives for major brands in the consumer retail, fashion and entertainment, food and beverage, and financial markets. For more information, visit www.leapagency.com.

About Graco Children's Products Inc.
Graco Children's Products Inc., a Newell Rubbermaid company headquartered in Exton, Pennsylvania, is a proven innovator of baby & children's gear. From that first smile to every new moment together, we help parents and their little ones enjoy all the wonder that awaits them. It has been our mission for over 50 years to make trusted, quality and helpful products including highchairs, baby monitors, swings and soothers, strollers, travel systems, car seats, portable playards, activity centers and jumpers. For more information about Graco and our products, please visit www.gracobaby.com or stop by and see the wonder of our worlds first hand on our blog at http://blog.gracobaby.com.