Trinchero Family Estates has just launched a Web site at
TFEWines.com, designed and architected by the company’s interactive
Trinchero Family Estates has historically focused marketing attention
upon each of its 27 wine brands including popular wines s like Sutter
Home, Terra d’Oro and Montevina. The business wanted to create a site
for the parent company that would support all of its wine products, as
well as wine exploration and education. The result is a single, elegant
platform that balances lively animation with quick access to a wealth of
information. “We worked to craft a site that combined communication,
cutting edge design and search functionality,” says Lori Druen, VP
Client Services for LEAP.
On the home page, Trinchero Family Estates quickly establishes its
prevalence in the American winery scene. The viewer is greeted with the
company’s most recent designation – Wine Enthusiast’s American Winery of
The Year. More awards follow in animated fashion – The Market Watch
2009 Wine Brand of the Year (Ménage á Trois), America’s Favorite Table
Wine (Sutter Home) and more. The site has a timeline and photo gallery
that showcase the winery’s deep and storied history in the Napa Valley
growing region. A “Get To Know Your Wines” section holds up–to-date
vineyard, tasting and event information while “Learn The Process” covers
everything from differences in vineyards to differences in grape types.
Special attention is given to a “TFE Green,” a slideshow that tells the
story of the Trinchero Family Estates’s leadership in the California
sustainable growing program.
“We wanted to give consumers more educational, informational and
valued content through a
stronger corporate website,” says Kelly Knight, web content manager for
Trinchero Family Estates. “With the new site, we can emphasise our
long-term commitment to sustainability, offer educational programs, and
promote our philosophy of producing wines quality wines at fair prices. A
website that can illustrate all of these critical messages is crucial
and we’re thrilled with the result.” To experience the Web site and for
more information about Trinchero Family Estates visit TFEWines.com.
LEAP is a performance-driven integrated agency with
interactive at the core that creates powerful and innovative marketing
initiatives for major brands in the consumer retail, fashion and
entertainment, food and beverage, and financial markets.
With offices in Louisville, Boston, and Cincinnati, LEAP
Interactive works with clients from coast to coast, including
McGraw-Hill, Lily of France, Sutter Home, Tommy Hilfiger, and Graco.
About Trinchero Family Estates
Trinchero Family Estates is wholly owned and operated by the Trinchero
family, Napa Valley vintners since 1948. The company produces more than
22 brands of wine including Sutter Home, Trinchero Napa Valley, Main
Street, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à
Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. The
company also imports Angove Family Winemakers and Little Boomey wines of
Australia, and markets and sells the Three Thieves and Joel Gott