Apr 29, 2010

TFE Wines Launches New Corporate Website and "TFE Green"

by: LEAP in News

Trinchero Family Estates has just launched a Web site at TFEWines.com, designed and architected by the company’s interactive partner, LEAP.

Trinchero Family Estates has historically focused marketing attention upon each of its 27 wine brands including popular wines s like Sutter Home, Terra d’Oro and Montevina. The business wanted to create a site for the parent company that would support all of its wine products, as well as wine exploration and education. The result is a single, elegant platform that balances lively animation with quick access to a wealth of information. “We worked to craft a site that combined communication, cutting edge design and search functionality,” says Lori Druen, VP Client Services for LEAP.

On the home page, Trinchero Family Estates quickly establishes its prevalence in the American winery scene. The viewer is greeted with the company’s most recent designation – Wine Enthusiast’s American Winery of The Year. More awards follow in animated fashion – The Market Watch 2009 Wine Brand of the Year (Ménage á Trois), America’s Favorite Table Wine (Sutter Home) and more. The site has a timeline and photo gallery that showcase the winery’s deep and storied history in the Napa Valley growing region. A “Get To Know Your Wines” section holds up–to-date vineyard, tasting and event information while “Learn The Process” covers everything from differences in vineyards to differences in grape types. Special attention is given to a “TFE Green,” a slideshow that tells the story of the Trinchero Family Estates’s leadership in the California sustainable growing program.

“We wanted to give consumers more educational, informational and valued content through a stronger corporate website,” says Kelly Knight, web content manager for Trinchero Family Estates. “With the new site, we can emphasise our long-term commitment to sustainability, offer educational programs, and promote our philosophy of producing wines quality wines at fair prices. A website that can illustrate all of these critical messages is crucial and we’re thrilled with the result.” To experience the Web site and for more information about Trinchero Family Estates visit TFEWines.com.

About LEAP
LEAP is a performance-driven integrated agency with interactive at the core that creates powerful and innovative marketing initiatives for major brands in the consumer retail, fashion and entertainment, food and beverage, and financial markets.

With offices in Louisville, Boston, and Cincinnati, LEAP Interactive works with clients from coast to coast, including McGraw-Hill, Lily of France, Sutter Home, Tommy Hilfiger, and Graco.

About Trinchero Family Estates
Trinchero Family Estates is wholly owned and operated by the Trinchero family, Napa Valley vintners since 1948. The company produces more than 22 brands of wine including Sutter Home, Trinchero Napa Valley, Main Street, Napa Cellars, Terra d’Oro, Montevina, Trinity Oaks, Folie à Deux, Ménage à Trois, and the number one alcohol-removed wine, Fre. The company also imports Angove Family Winemakers and Little Boomey wines of Australia, and markets and sells the Three Thieves and Joel Gott brands. www.tfewines.com