Louisville, KY. – Sept. 13, 2010 – LEAP, a digital advertising agency, is partnering with the American Marketing Association and Pontiflex to present a webinar on Social Media Marketing to Women: What Every Brand Needs to Know. Women are an influential demographic, which cannot be overlooked. And on Wednesday, Sept. 15 at 1p.m. EST, LEAP will share its expertise.
"Women are the control center of their families. They make most of the purchasing decisions and make sure everyone is taken care of. The number of purchases they make daily is reason alone to hone in how to market to women," says Emily Van Winkle, LEAP's Communications + PR Manager, who leads the social media team. "Currently, the fastest growing demographic on Facebook is women aged 55 years and older. So, if your consumers are women, you definitely need to be doing social media."
The webinar will delve into how women act online, what their purchasing behaviors are, real-world examples, and how to market to women using email, social media, and more.
LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapagency.com.