Dec 07, 2010

LEAP Names Million as Director of Research + Analytics Department

by: Emily Van Winkle in News

LOUISVILLE, KY. – Dec. 2, 2010 – LEAP, a full-service digital agency, recently named Scott Million as the Director of the Research + Analytics department in Louisville, KY.

LEAP’s work is based off the core concept of Logic + Magic, which is the marrying of scientific reasoning with creative delivery to form the most powerful and effective product for its clients. Million’s team provides the foundation of Logic, using data to determine the metrics for a campaign, which is then used to analyze its success.

“With Scott’s military background, he brings an attention to detail, process, and proven data analysis to the Research + Analytics Team that is quite literally second to none,” said Daniel Knapp, Chief Executive Officer of LEAP.

Million is certified in MRI, Google Analytics and Omniture Site Catalyst. In addition to these programs, social media monitoring, split testing and multi-variant testing are also used to customize a tracking plan for his clients.

When asked about his favorite part of his job role, Million said, “It’s being able to take a creative, analytical approach to what I do. It’s the problem solving and finding a creative way to pull more information out of the data.”

About LEAP
LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco, and Texas Roadhouse. For more information, please visit