Mar 15, 2011

LEAP’s Christy Belden Presents on Media Convergence

by: Emily Van Winkle in News

LOUISVILLE, KY. – March 15, 2011 – Christy Belden, the vice president of Media + Marketing at LEAP, will present Media Convergence in a Digital World on March 23, 2011 at noon. Her presentation is part of the Louisville AdFed’s professional development series. The presentation will be held at the AdFed office, 200 Distillery Commons, Louisville, KY. To register, visit

Belden’s presentation will explore the convergence of information across platforms, including discussion of the latest innovation for broadcasting marketing messages to target audiences. Belden will discuss the theory of media convergence and how new technologies are shaping audience expectation. She will also speak about the evolving behaviors for media consumption, best practices and benefits of utilizing multiple digital technologies to broadcast marketing messages.

Christy Belden has 11 years of experience in marketing, including PPC, SEO, social media, email, mobile and traditional. She continues to build a deep well of experience and is always in-touch with the trends and strategies which provide a solid return on investment for clients.

About LEAP

LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit