Apr 26, 2011

LEAP Presents on Guerilla Marketing

by: Emily Van Winkle in News

LOUISVILLE, Ky. – April 26, 2011 – LEAP, a digital advertising agency, will present at the Young Advertising Professionals of Louisville (YAPL) April meeting. Christy Belden, the vice president of Media + Marketing at LEAP, and Emily Carroll, Strategic Planning + Consumer Insights, will present Forever Outside the Box: Lessons in Guerilla Marketing on April 27, 2011 at 5:30 p.m. The presentation will be held at Louisville Stoneware, 713 Brent Street, Louisville, Ky. To register, email Julie@louisvilleadfed.org.

The presentation will explore the concept of guerilla marketing and will show examples of how marketers have brought their imaginations to life. LEAP helped implement a Flash Mob at the Greater Louisville Inc.’s Annual Meeting in March 2011.

“At LEAP, we are constantly thinking of ways to engage our client’s audience target, and guerilla marketing is one of the ways we have found really works,” said Christy Belden. “When Louisville AdFed asked us to do the presentation to YAPL, we knew this was the perfect audience. Young professionals bring so many new ideas to the table, and we want to help stoke their fire of creativity.”

About LEAP

LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapagency.com.