LOUISVILLE, KY. – July 11, 2011 – Christy Belden, VP of Media + Marketing at LEAP was appointed as the account executive for the Louisville Advertising Federation’s Dream Team.
Belden will lead a team of Louisville-area advertising and marketing professionals on a yearlong commitment to assist Best Buddies of Kentucky.
“I am honored to lead the Dream Team on behalf of Best Buddies of Kentucky. I have family members who have disabilities and I align with helping them and others in the same situation. By the end, I hope we’ve increased awareness about Best Buddies and given them a solid marketing plan and action items that can propel their mission,” said Belden.
The Dream Team consists of a graphic designers, copywriters, event marketers, photographers, project managers, public relations and social media professionals. Together, the team will work with the nonprofit organization’s leadership to create a marketing campaign and event materials for Best Buddies.
“The AdFed is proud to have a program like the Dream Team and provide an opportunity for our members to put their talents to such good use. We are always so impressed with the creativity and quality of work that comes out of such a diverse group of people from many different companies throughout Louisville,” said Mary Gratzer, Executive Director, Advertising Federation of Louisville.
In the fall of 2009, Best Buddies of Kentucky, a non-profit organization, opened its first location in Kentucky. Since opening, Best Buddies has organized 11 college programs, one high school program, one middle school program, and 18 e-Buddies. As a new nonprofit organization in the state of Kentucky, Best Buddies is currently looking for volunteers, donors and participants for every area of its business.
“The volunteers and staff representing Best Buddies of Kentucky are so grateful for the Dream Team's support. We visualize and hope for a world of total social inclusion for people with disabilities, and with the Dream Team's help we see the start of that vision becoming reality," said Tammy Moloy, State Director, Best Buddies of Kentucky.
The mission of Best Buddies is to establish a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities.
LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapagency.com.