LOUISVILLE, Kentucky. – Sept. 29, 2011 – Christy Belden, the vice president of media + marketing at LEAP, will give a presentation as part of the Spalding University Alumni Reunion. The presentation, “LinkedIn 101: How to Market Yourself, and Your Company, Online,” will take place on Friday, Oct. 7 at the Egan Leadership Center Lectorium on Spalding University’s campus. The program will run from 5 p.m. to 6 p.m., with a reception from 4:30 p.m. to 5 p.m.
The majority of the presentation will be done within the LinkedIn social media property, so the audience will be able to follow Belden’s real-time changes. Belden will discuss the importance of LinkedIn and provide tips on how to optimize your personal online profile. Once the presentation is complete, participants will be able to optimize their LinkedIn profiles for career advancement or networking purposes.
Belden will also cover how to use LinkedIn to further the reach of your business. By using the LinkedIn Jobs feature, she will demonstrate how to use LinkedIn for recruitment purposes. She will also demonstrate how to use LinkedIn as a powerful tool to promote your business and to generate leads.
“I think it’s great that Spalding University organized this presentation for its alumni. LinkedIn is an extremely valuable resource that helps in job prospecting and building your network. I am going to discuss how these business professionals can use LinkedIn to its utmost potential. Most of it can be done without a paid subscription,” said Belden.
LEAP is a full-service digital marketing agency headquartered in Louisville, Kentucky.
Christy Belden has 11 years of experience in marketing, including PPC, SEO, social media, email, mobile and traditional. She continues to build a deep well of experience and is always in-touch with the trends and strategies that provide a solid return on investment for clients.
More information is available on the LEAP blog.
LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executives from brand creation to campaign integration to metrics analysis. With offices in Louisville, Indianapolis and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit www.leapagency.com.