Nov 30, 2011

LEAP Acquires Infotel Marketing, Adds Lead Generation Program- 11-30-2011

by: Emily Van Winkle in News

LOUISVILLE, KY. – November 30, 2011 – LEAP announced the acquisition of Infotel Marketing. Through the acquisition, LEAP added a lead generation team; expanding its marketing service offerings. LEAP is a digital marketing agency headquartered in Louisville, Kentucky.

When LEAP acquired Infotel Marketing, a marketing sales company, it combined their knowledge of inbound marketing with Infotel’s sales process to create a seamless full-service marketing program. The Lead Generation Program falls under the Media + Marketing team, and is under the direction of Christy Belden.

“As more marketing dollars are tied to performance, our Lead Generation Program helps determine a particular ROI as we can track which channels work best in driving traffic to the site, and which channels convert,” said Christy Belden, Vice President of Media + Marketing at LEAP.

With over 20 years of combined experience in the lead generation field, the team offers the following services: list building, list acquisition, SEO, PPC, email campaigns, social media marketing, direct mail, phone sales, lead nurturing, lead scoring and marketing automation tools. 

“Clients are asking us to provide a complete marketing solution for their ever-growing needs. With the Lead Gen Program, we have brought on new core competencies that will help expand our offerings and help our clients achieve the ROI they expect from their marketing efforts,” said Belden.

Christy Belden has 11 years of experience in marketing, including PPC, SEO, social media, email, mobile and traditional. She continues to build a deep well of experience and is always in-touch with the trends and strategies that provide a solid return on investment for clients.

About LEAP

LEAP is a digital agency with an integrated philosophy. LEAP helps clients engage with customers according to their own individualized relationship with the brand. Agency services include a full spectrum of strategies and executions from brand creation to campaign integration to metrics analysis. With offices in Louisville, Boston and Cincinnati, LEAP works with clients from coast to coast, including Sun Tan City, McGraw-Hill, Sutter Home, Tommy Hilfiger, Graco and Texas Roadhouse. For more information, please visit