Dec 11, 2012

VP of Media + Marketing at LEAP Co-Authors eBook

by: LEAP in News

New crowdsourced eBook from PR Newswire explores the topic of social media influence


Louisville, KY. (12/7/2012) –  “The Practitioner’s Guide To Social Influencer Engagements: A Collaborative Work Of Industry Peers” was released this week by PR Newswire. LEAP’s VP of Media + Marketing, Christy Belden, penned two chapters included in the eBook titled “The Conversation is the Platform” and “Optimizing Your Social Media for Search (SSO).”

“The opportunity to participate in the inaugural PR Newswire eBook was very exciting, and gave us the opportunity to contribute on a subject matter LEAP is very passionate about, Social Influencer Engagement,” said Belden.

AGILITY@work, powered by PRNewswire, is the first social hub for improving the use of earned media to drive brand and business success. This eBook represents the views and experience of industry leaders from across many different disciplines. The eBook, available at the AGILITY@work site is available to industry professionals for free.


About LEAP

Founded in 1999, LEAP Agency is a full-service digital agency offering a range of guidance to identify client needs and broaden strategic capabilities.

Headquartered in Louisville, Kentucky, with a satellite offices in Boston, LEAP offers clients access to capabilities in SEO, PPC, social media, email marketing, mobile marketing, display media, media buying/planning, digital design, CMS, website development, research and analytics.

Client list includes world-renowned names in the consumer retail, fashion + entertainment, financial services, healthcare, B2B, food + beverage, and education industries. For more information, please visit


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