LEAP and our content division, LEAPamp are excited to welcome Cold Spell Whiskey as a new client. Cold Spell Whiskey is part of the Heaven Hill Brands, which is now the seventh largest spirits supplier in the United States and second largest holder of aging Bourbon whiskey in the world with an inventory in excess of 1,000,000 barrels. The brand is still owned by the Shapira family, who founded it after prohibition ended in the United States.
The LEAP teams will be creating a social media strategy for Cold Spell, which will entail LEAPamp working with the Heaven Hill internal team and the LEAP creative team to build the strategy. President of LEAPamp Ryan Smith, is leading the effort; and once the strategy is approved, the content division will start creating the content and amplifying it. The LEAP creative team is an essential part of the process, and will assist with designing visual content that goes along with the copy.
This joint effort is the first collaboration between the LEAPamp and LEAP teams, which equally focuses on quality creative, while maintaining social media in real-time. The LEAPamp team will also work very closely with the Cold Spell team and its influencers to keep a consistent and cohesive online presence.
It is essential to have effective content, great visuals and target to Cold Spell’s defined demographic. The social media strategy and amplification will help Cold Spell reach its demographics in its existing markets, continue to build customer relationships through influencers and raising overall brand awareness. LEAP and LEAPamp are proud to work with a brand as well-esteemed as Heaven Hill, and the teams are excited to focus on amplification.
If you are interested in learning more about amplification stay turned for our next edition of Logic + Magic coming out in October 2016.