Aug 20, 2012

The Skinny On Responsive Web Design

.net Magazine chose Responsive Design as #2 on its list of Top Web Design Trends for 2012. And, according to MediaPost News, mobile browsing is expected to outpace desktop-based access by 2013… as in next year. It’s time to pay attention and hope you’re competitors are late to the table on this important design change.

Our Internet feeds everything from mobile devices to desktops – yet we continue to design multiple layouts to fit different screen sizes. The concept of Responsive Web Design was born to address and solve this perpetual wheel of redesign.

Responsive Web Design (RWD) focuses on building your site so both design and content are presented well across all screen sizes; mobile, tablet, video game console, televisions, and whatever has not been invented yet. And like the dependency on mobile devices, RWD is catching on quickly.

Designing for desktop computers doesn’t work anymore. We have to consider all the devices, input modes and browsers we’re presented with on a daily basis. The good news is we don’t have to rewrite the site’s code every time. If you embrace the change and create a site built to adapt to changes in the mobile market, you will be at the forefront of your industry.

One of LEAP’s expert web designers developed this example site to demonstrate how effective RWD can be when applied properly. (You can tell we get geeked-out about stuff like this!) Just drag the sizing to see the change in your browser or open the site on your mobile device to see the page adapt to a mobile friendly display, without converting to a mobile URL.

To create a site with Responsive Web Design, you’ll need a team of techies and designers to develop flexible images and fluid proportion-based grids that adapt to the layout of the viewing environment.

Sounds complicated, but with the right team, your pixels and points can become ems and percentages in no time. At LEAP, our designers and developers can create fluid and flexible em-based media queries that will allow your site to handle user zooming much better, and acknowledge content width, not just screen width.

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