Nov 26, 2012

Back To Basics: Twitter #WTF? (Worth The Fanfare)

Since exploding onto the social media scene in 2006, tweets have become a norm among communications standards. Between the 140+ million friends, strangers, politicians, celebrities and everyone in-between currently using Twitter, to tweet is to live. At just 140 characters long, these succinct blurbs peppered with # and @ symbols, are paramount in effectively reaching the masses.

Tweets have evolved beyond simple updates into shared content, conversations and real-time accounts of major newsworthy events. It’s informal, effective and quick.

As marketers, we love Twitter because it’s not open for interpretation. You communicate in very focused way to a receptive audience. You think it, you post it, and you’ve shared it. That simple format allows constant and consistent communication with your audience in a way no other social media platform can emulate.

So let’s get back to the basics of sending out tweets…

Twitter Basic #1 – Build Your Brand (Personal, Professional or Corporate)
Assuming you already have your twitter handle, your obvious next step is to figure out how Twitter supports your overall branding strategy. If you have a brand that is very straight laced, industry focused, Twitter should follow suit. Alternatively if you are all about quirky and fun, make the tone and voice of your tweets the same. Regardless of your tone, you only have 140 characters to make your point, so it has to be spot on.

Twitter Basic #2 – Become Known As An Expert Or Resource
People will follow you because they know you, heard of you, respect you, or hope you’ll follow them in return. Regardless, you want your content to mean something within Twitter and to your growing audience.  Sharing that it’s “Time To Eat” at noon isn’t effective, and no one cares. What they do care about is some initiative to help impoverished citizens of Abuja, Nigeria that you or your clients are helping to raise funds for this Christmas. Or, as the conduit to recently released news about world or industry news, followers will come to depend on your first for their information.

Twitter Basic #3 – Share The Love
Participate in the “twitosphere.” That means re-tweeting news and views that support your brands voice, following other industry leaders or friends, and playing in the hashtag dialogue.  If you simply exist on Twitter, it’s not enough. This isn’t a stagnant space, it’s evolving constantly and to stay in sync and hopefully ahead of the pack, you must engage with your audience by using other people who use the platform.

At the end of the day, Twitter won’t be the end-all-be-all for your personal, professional, or corporate brand. It will however, most certainly be, a powerful ally in your Social Media repertoire. Twitter is Worth The Fanfare.


The LEAP "Back to Basics" blog series takes social media back to step one. From discovering the "must haves" of Facebook to the ins and outs of Tumblr, each blog will focus on the essentials of the world's most loved (and sometimes, loathed) social networks. Not only will you learn where your brand should be, but why it should be there, and how to maximize your social influence.

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