2009 brought with it a flurry of activity to the search landscape. With the release of Google Caffeine, the launch of Bing, the announcement of a Bing/Yahoo! merger, and the ubiquitous nature of Twitter, search changed tremendously in 2009. As for 2010, it should prove to be when the integration of multiple content sources will finally come together for a greater search experience. Below are the top trends to be aware of in 2010.
Google wants to show more content in a shorter amount of time. For site owners, this means that sites must load faster, providing the content sooner. This will have implications on the creative elements delivered on a page. Site owners will need to consider the creative elements and how this affects the site's load time while still capturing the end user.
Google's Live Search is real-time news, Tweets, blog posts, and status updates fed through the search engines. Live Search is supposed to create a 'buzz' around search topics, thus turning search results into instantaneous news outlets. This will put more emphasis on the collaboration between search and social.
Search will begin to show results for small businesses in 2010. Ratings and review sites, which favor small business, will have a bigger impact within search in 2010. Mobile will also push the search engines to provide relevant local content for users.
Social will drive link building in 2010. Entities such as Facebook and Twitter will drive link building from the user. Companies will be able to take advantage of video and news items driving links to their web sites.
Much like organic search is moving to a more visual search result, paid search will as well. Product images and videos will appear more in paid search results. We will also see display ads and paid search integrated to capture those users who were prompted to perform a search by a display ad.
Search will not die in 2010. Instead, it will become much more about user experience not only on a web site but also in the search results. Search will ever-increasingly tailored become toward a specific audience.