2010 was the year of the iPad. 2011 is set to be the year of the tablet. The long awaited iPad rivals will hit stores in Q1. Below is a list of the top tablets debuting this spring:
For marketers, the tablets represent a new medium in which to reach specific psychographic audience targets. Going beyond demographics will be key as many tablet users will have other devices they are depending upon for content. Ensuring you understand how and why your target audience is using the table will be crucial in deploying a mobile tablet marketing program.