Mar 10, 2011

10 Influential Women in Digital Marketing + Media

by: in LEAP

March is Women’s History Month and LEAP is celebrating not only its amazing women on staff, but also those who have been pioneers in the world for digital, interactive media and marketing.

10. Nichole Goodyear, Founder, President & CEO, Brickfish

Goodyear founded Brickfish in 2005. Under her leadership, Brickfish has been awarded the prestigious Red Herring Award as one of the Top 100 Global technology companies in the world, an OMMA Award for Best Viral Campaign, and a Forrester Award for best social program.

9. Caterina Fake, Co-founder, Hunch and Flickr

Considered a new-media mogul, Fake co-launched Flickr with Stewart Butterfield in 2004 and its growth was instant. In 2006 Fake and Butterfield were named on TIME 100, TIME magazine’s list of the world’s 100 most influential people.

8. Amber Naslund, VP of Social Strategy, Radian6

Naslund has been recognized as one of the Top 10 Social Media Blogs of 2010 and among Forbes’ 20 Best Social Media and Marketing Blogs by Women. In 2011, Naslund co-authored her first book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social, with Jay Baer.

7. Beth Kanter, CEO, Zoetica

Kanter was noted by Bloomberg BusinessWeek as “one of the Web’s first social networkers” and social media pioneer, as well as a voice of innovation. Kanter started making waves in social media with her blog in 2000, and her innovative approach to use social media for non-profit causes has risen her to stardom among the social media community.

6. B.L. Ochman, Managing Director of Emerging Media, Proof Integrated Communications

Ochman has helped FORTUNE 500 companies incorporate new media into their marketing mix since 1996. She is co-founder of and contributes to Ad Age’s DigitalNext and Mashable.

5. Chloe Sladden, Media Partnerships, Twitter

Sladden’s role at Twitter made Twitter essential to news, TV, and sports and entertainment fans. She works with Twitter’s partners to craft interactive experiences for their fans by cross-pollinating Twitter conversations with real-time events (case in point: the 2010 MTV Video Music Awards). In 2011, Sladden was named one of the Most Influential Women in Technology by FastCompany.

4. Marissa Mayer, VP of Consumer Products, Google

Mayer is making waves at Google and across digital media as she is overseeing some of Google’s biggest overhauls in search and innovations in social media and marketing, including geo and local services. As the former VP of search product and user experience, she helped launch more than 100 products and features, including Gmail and Google Instant. Mayer was also named one of the Most Influential Women in Technology in 2011 by FastCompany.

3. Carol Bartz, CEO, Yahoo!

Being the CEO at Yahoo! pretty much speaks for itself.

2. Sheryl Sandberg, COO, Facebook

Sandberg was named one of the 50 Most Powerful Women in Business by FORTUNE in 2010 and one of the 50 Women to Watch by The Wall Street Journal in 2008.

1. Arianna Huffington, Co-founder and Editor-in-Chief, The Huffington Post

Huffington launched The Huffington Post, a news and blog site in 2005. It has since become one of the most widely read, linked to, and frequently cited media brands on the Internet. In 2006, she was named on TIME 100, TIME magazine's list of the world’s 100 most influential people.


Of course, my list isn’t perfect, and the ladies of Marketing + Media agree that Leslie Bradshaw, President & COO, JESS3; Elisa Steele, EVP and Chief Marketing Officer, Yahoo!; Kara Swisher, Co-Executive Editor, All Things Digital; and Camille Watson, Vice President of Marketing, LivingSocial among many others, should also be recognized for their work in the world of marketing, social media, and interactive media.

I am proud to say I also work with some awesome women in my office. To all the influential women throughout history — both in digital media and otherwise — I raise a glass to you today and say thank you!


(Contributed by Brittany Burdoine-Lewis)