Mar 17, 2011

Flash Mob Fever

According to Wikipedia (yes, my Bellarmine University professors would probably smack me), a flash mob (or flashmob) is a term coined in 2003 to denote a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment and/or satire. Flash mobs are organized via telecommunications, social media, or viral emails.

In November 2010, an episode of Modern Family featured a flash mob. Ever since that day, I wanted to participant in a flash mob. I can sing. I can act. I am a performer at heart.

I am also a natural born leader with a marketing mentality and wicked organizational skills. After a tiring search for leads on Louisville groups interested in forming a flash mob, I decided maybe I should start my own. So I did. We call ourselves "The Flash Mobsters of Louisville." The term Flash Mobster was created in the spur of the moment and used as a title to a mix CD I made for a friend. It totally made sense for the group and I went with it.

With the help of an amazing team of people who choreographed and taught the routine, we pulled off the biggest dancing flash mob in Louisville's history last night in front of Greater Louisville Inc's Annual Meeting, at the KFC Yum! Center in Downtown Louisville.

Over a period of 6 weeks, over 200 people learned the dance and attended rehearsals. LEAP sponsored t-shirts for the entire group and, with the help of Urban Corps Promotions, the Downtown hotspot known as PRIME Lounge threw the Flash Mobsters an after-party.

Our surprise performance at the event was "entertainment" but there is a distinct marketing value associated with flash mobs. They're visually stimulating and tend to go viral very quickly on YouTube - perhaps it's the element of surprise or simply that people love to watch other people sing and dance live. Whatever the case may be, having your brand associated with something so viral is a fantastic thing.

I hope you enjoy what we were able to accomplish. And if you'd like to learn more about how the Flash Mobsters of Louisville came to be, check out my blog chronicling the coordination experience: