An article by Christy Belden, VP of Marketing & Media, and Scott Million, VP of Research + Analytics, was published in the Spring 2011 issue of Visibility Magazine. Their article, User Experience and Information Architecture for the Search Marketer, focuses on the reasons why search marketers need to understand how and why a user searches, as well as developing a successful way to measure user experience. Christy and Scott examine how and why information architecture and SEO need to be aligned for success, as well as developing a website optimized for user experience.
“...Search engine marketers are now challenged with driving conversions. This requires the search marketer to not only understand what drives consumers to search but also what consumers are looking for when they reach the website.…”