Mar 18, 2011

LEAP to Present on Media Convergence

by: in LEAP

Christy Belden, the vice president of Media + Marketing at LEAP, will present Media Convergence in a Digital World on March 23, 2011 at 12:00 p.m. Her presentation is part of the Louisville AdFed’s professional development series. The presentation will be held at the AdFed office, 200 Distillery Commons, Louisville Ky.  

Belden’s presentation will explore the convergence of information across platforms, including discussion of the latest innovation for broadcasting marketing messages to target audiences. Belden will discuss the theory of media convergence and how new technologies are shaping audience expectation. She will also speak about the evolving behaviors for media consumption, best practices and benefits of utilizing multiple digital technologies to broadcast marketing messages.