Christy Belden, the vice president of Media + Marketing at LEAP, will present Media Convergence in a Digital World
on March 23, 2011 at 12:00 p.m. Her presentation is part of the
Louisville AdFed’s professional development series. The presentation
will be held at the AdFed office, 200 Distillery Commons, Louisville Ky.
presentation will explore the convergence of information across
platforms, including discussion of the latest innovation for
broadcasting marketing messages to target audiences. Belden will discuss
the theory of media convergence and how new technologies are shaping
audience expectation. She will also speak about the evolving behaviors
for media consumption, best practices and benefits of utilizing multiple
digital technologies to broadcast marketing messages.