Mar 23, 2011

The Digital Experience: Making Way for DOOH Testing

Earlier in March, LEAP shifted its office space to accommodate creating a digital out of home (DOOH) testing area in preparation for launching a DOOH project for a client’s campaign. Our blue wall, affectionately named Homer, now sits where two Client Services team members did previously. Homer is ready for the DOOH testing to begin!


The “etching materials” have been ordered and should be installed on Homer on this week. Keep a look out — I’ll have pictures (and maybe even a video) up of the installation.

The DOOH experience at LEAP will be chronicled through The Digital Experience blog series, giving you an inside look at the dedication LEAP gives its clients, as well as the talent in our office to create such unique and fun DOOH experiences.

And, on a side note, Homer transforms nicely into a big screen TV for March Madness. :)