Mobile search is changing, and it is changing fast. Several companies are performing currently mobile research and the findings are surprising and even counter-intuitive. Search Engine Land provides a detailed list of the findings but I have summarized them here.
+ Mobile Search occurs at home in the evening, on the weekends, while running errands and watching TV
+ + 66% of people mobile search while watching TV
+ + 45% of people mobile search while using a computer
+ + 32% use mobile search more than search on the computer
+ + Almost half use mobile search more than 20 times in a month
+ + Most mobile searchers are satisfied with their mobile search experience
+ + Smartphone penetration is a little over 30%