Apr 13, 2011

The Digital Experience: Creative Inspiration

There’s more to creating a digital out of home (DOOH) experience than just the technology, coding and development, and finding the perfect location. To create an exceptional and memorable DOOH experience for your audience, you need great creative. And like all creative, DOOH creative begins with inspiration.

Keith Adams and Alan Gilleo share examples of memorable DOOH experiences as creative inspiration for our client’s project.


Honda’s Interactive Dream Wall

A partnership between Boffswanna and DTDigital and Honda Australia created the Dream Wall for the International Motor Show. Their DOOH piece created an interactive experience for the show attendees using face and object detection software. The software allowed the wall to deliver different messages to attendees including the “generation of dreams” as graphic animations.


2011 Digital Out-of-Home Award Finalists

The MediaPost 2011 Digital Out-of-Home finalists were an additional source of inspiration in planning for our DOOH experience. Finalists were chosen in 11 categories including Best Integration with a Mobile Device, Best Integration with Experiential/Activity, Best Integration with other Digital Media including Social, Best Use of Interactive Technology, and Most Innovative Use Of A Digital Out-of-Home Platform. Those companies represented as finalists include Google, Ralph Lauren, MasterCard, Yahoo!, Twentieth Century Fox Entertainment, Discovery Channel and Intel.


Moving forward, these top creative and technologically savvy DOOH designs will help push the LEAP team to create the best experience for our client’s audience.


(Contributed by Brittany Burdoine-Lewis)