Christy Belden, Vice President of Media + Marketing and Emily Carroll, Strategic Planning + Consumer Insights at LEAP will present Forever Outside the Box: Lessons in Guerilla Marketing on April 27, 2011 at 5:30 p.m.
Belden and Carroll will explore the concept of guerilla marketing and present examples of how marketers have brought their imaginations to life. LEAP helped implement a Flash Mob at the Greater Louisville Inc. Annual Meeting in March 2011.
“At LEAP, we are constantly thinking of ways to engage our client’s audience target, and guerilla marketing is one of the ways we have found really works,” said Christy Belden. “When Louisville AdFed asked us to do the presentation to YAPL, we knew this was the perfect audience. Young professionals bring so many new ideas to the table, and we want to help stoke their fire of creativity.”
The presentation will be held at Louisville Stoneware, 713 Brent Street, Louisville, Ky. To register, email Julie@louisvilleadfed.org.