Apr 29, 2011

Behind the Scenes with LEAP & stalkTALK: Moving on Up

“Point being, we Dulworth women know how to bring a man to his knees.” Ashley Dulworth  

“Sex, Lies and Stalkers”    


LEAP’s strategic marketing partner, stalkTALK, will be screened at the New York International Independent Film and Video Festival on Saturday, April 30. The screening presents a great opportunity for Rachel Helson, stalkTALK creator/writer, and Wendelin von Schroder, producer, to highlight stalkTALK. It also gives LEAP a specific reason to connect with the festival’s social media properties and increase reach, coverage and views for stalkTALK.  

With the film festival on the horizon, a strategic change was made and Episode 5 was leaked on FunnyorDie.com two days earlier than the scheduled release date. LEAP took this opportunity to create an online scavenger hunt for the loyal stalkTALK fans and followers. Four hints were given, and the final one was the link to the episode. The increase in social media marketing for stalkTALK provided more outlets to encourage followers and fans to share the videos; the overall goal was to increase views and ultimately end up on the homepage or trending on funnyordie.com.  

Subsequently, the Media + Marketing team got together with the Creative team for an innovative, creative and “big ideas” brainstorming session. Pulling various interactive marketing resources from within LEAP allowed the Media + Marketing team to gather new thoughts, ideas and strategy in moving forward with the project. Increasing the creative, digital out-of-the-box thinking allows LEAP to provide improved reach and coverage for this web comedy series.