Christy Belden, the vice president of Media + Marketing at LEAP, will present Diversification of Digital on Thursday, May 26 as part of the Business First of Louisville’s Power of Digital Series. The presentation will be held at the Kentucky International Convention Center, 221 South 4th St. in Louisville, from 8:30 to 10:30 a.m.
“People see digital media every day and, if it’s implemented well, the target audience shouldn’t think about the ad – it should make them interact with it,” said Belden. “In this presentation, I will cover best practices for creative design and what should be considered when planning and buying digital media.”
Belden will also explore the history of digital media banner ads from their static beginnings through the current functional, innovative and measureable assets.
Registration is $25 per person, with discounts for Young Professionals Association of Louisville and Young Advertising Professionals of Louisville members. To register, go to http://www2.bizjournals.com/louisville/event/46721.