“The ratings of America’s
Got Talent would be twice what they are if they’d used ‘The Sac’ to replace
‘The Hoff’ .” – Tom Balsac
Episode 8: She’s
in a Boston State of Mind
Episode 8 of stalkTALK launched this week on blip.tv as the company continues
to encourage and promote original web content and content creators. Exploring
new avenues of video sites, given the increase in online video consumption, was
a game-changer that moved this campaign forward. Understanding and evaluating
many video sites grew as the campaign moved along. Strategic digital marketing involves planning and adaptation for success.
With the ever-changing digital world, a well-planned strategy is good, but accounting
for unexpected changes — or the potential for new strategy, new technology, or
new social media outlets — makes a strategy excellent.
Understanding the overall goals and target of any digital media plan is as
critical to its success as being adaptable and willing to change to meet the
needs of the client and the target audience.